The 3 Greatest Moments in Miami SEO History

SEO can be a complicated venture for many individuals. Even numerous so-called-experts can have a hard time keeping a site at the top of the online search engine.

Initially ... the search engines are continuously altering their algorithms in an effort to bring you the most appropriate website listings for your search question. Online search engine likewise alter their algorithms to stay ahead of the dishonest companies that quickly learn the best ways to manipulate the search engine result.

As quickly as the search engines alter the method they list sites, there are deceitful individuals who go right to work attempting to find out the best ways to cheat the system.

These people are utilizing exactly what's known as "Black Hat SEO" and if you are attempting to run a legitimate website, keep away from them at all expense! Sure your site will get a high listing rather quickly utilizing black hat methods, however as soon as the online search engine figure out exactly what you're doing, they will likely prohibit your site from their listings altogether (permanently). And faster or later, they will figure it out.

2nd ... There's a great deal of misnomers about exactly what's more vital when it pertains to SEO. Some so called SEO gurus will have you believe page rank is the most important thing when it pertains to online search engine listings. This is just not real.

Page rank (or Google PR) is one essential element when it comes to ranking a site for the online search engine, but SERPs (or Online Search Engine Results Page) is exactly what really counts.

" Page Rank" is Google's method of putting a number to the authority of a website. If they think your website is very important, they'll provide you a higher PR.

It does not imply the authority of your website will get you indexed for you primary keywords.

There are thousands, possibly even millions, of sites that have a low page rank, however are noted on the very first page of the significant search engines (including Google), for some top keywords. By contrast, there are simply as many high PR ranking websites, that are buried in "no males land" when it pertains to the online search engine (consisting of Google).

Also, the other major search engines (Yahoo, MSN, Bing, and numerous smaller search engines) don't truly appreciate your "Google Page Rank" at all. They just care about providing their visitors appropriate search results page.

Ask yourself this ... would you rather have a low Google PR of 1 or 2, and be listed on the very first page of the search results? Or would you rather have a high PR of 5 or 6, and be listed on the tenth page of the search engine result, where no one will ever discover you.? I think the answer is obvious.

One of the sites I constructed for my other online company, hasn't had a Google PR of more than 2 for the last 4 years (because it's been live on the internet). It has actually been on the very first page of ALL significant search engines (for my main keywords) for 3 1/2 of those 4 years. I'll take the low PR and keep the high listing any day of the week.

What about this "Alexa Rank" I've found out about?

Alexa rank is expected to be an indication of just how much traffic a website gets. The lower the number ... the more visitors a site is getting. If your Alexa rank is 50,000 it's expected to mean (from the millions of websites on the internet) your site is the 50,000 th most popular site there is.

If your site has an Alexa rank of 2,000,000 then your website is only the 2,000,000 th most popular website on the web.

However here's the truth ... Alexa ranking is NOT an acurate measure! It only registers sites that are gone to by people who have the Alexa toolbar installed in their internet browsers (mainly SEO business and web developers) So it doesn't count actual visitors to a site.

Here's a figure that proved this reality to me ...

I currently have a lots sites I keep, and I regularly examine the traffic stats on all of them (like every good webmaster ought to).

One of my websites has an Alexa ranking of 171,246 (pretty good ... right?) Another has an Alexa rank of 4,276,996 (which is lousy) But inning accordance with my analyzing stats (I cross recommendation Google Analytics with AWstats and a couple other programs, to obtain a more precise fact) The one with the much better Alexa rank is just getting around 40 to 50 visitors a day, but the one with the even worse Alexa rank is seeing over 400 visitors a day.

Exactly what does this inform us?

It tells us the one with the higher rank is being checked out by a couple of individuals who have the Alexa toolbar installed (and the toolbar is sending statistics back to Alexa) But the site that's really doing much better is being checked out by real individuals who don't discover it necessary to have Alexa monitor their searching practices.

A great deal of SEO companies will utilize the Alexa rank to reveal their customers "evidence" that they're earning their money. (" see, your Alexa rank has gone up ... so keep paying me") But remember this ... Alexa rank is NO indication of how well a site is really doing!

So, what gets your website noted on the first couple pages of the online search engine? In a word ... "Pertinent Content" (O.K. in 2 words).

Online search engine are only interested in showing relevant search engine result for an individuals "keyword search query". Online search engine make their loan by showing their ads to as many individuals as possible, and having as many individuals as possible clicking on those sponsored listings.

If their search results page are useless to their visitors, individuals will stop using their search engines, and begin utilizing a different online search engine. No visitors ... no profits for the search engine.

So while there are a variety of important strategies you have to use for a greater search listing (back links, internal linking, appropriate meta tags and keyword percentage, among others) Keep in mind ... relevant content is king! And as the search engines become more sophisticated, relevant content on your website will just continue to end up being more crucial.

There are also many other aspects that contribute in getting your site noted at the top of the online search engine. It takes consistent effort and continuous discovering how to stay up to date with the ever altering algorithms of the online search engine, and a quality SEO person (or business) will continue to learn and keep up with the changes.

But keep in mind ... there are no "secret" techniques for getting a high search engine listing. If you're talking with an SEO business, and they will not inform you their techniques for increasing your site's listing (because they say it's "exclusive information") then I advise right away discovering another person to talk with about your website's SEO.

A quality (and sincere) SEO company need to have no problem telling you exactly what techniques they will use to increase your site's direct exposure on the search engines. So prior to you give anyone (or any business) your loan, there are a few concerns you must ask them initially ...

9 Essential questions Red Rain SEO to ask your SEO business PRIOR TO you employ them!

And yes, SEO is something you can efficiently do yourself, but it does take a great deal of time and effort, and most entrepreneur have much better things to spend their time on. That's why you work with an SEO business ... to do the work for you. They offer a service, and you pay them for that service.

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